Sometimes we can found interesting stuff on the web... this is the case. I decided to search on Google for a better version of these paper dolls. I found a better version but and some information about them:
"Miller[ SABMiller Alcoholic Beverages] has a very long history of gay marketing, starting in San Francisco in the mid-1970s with sponsorship of the leather-oriented Folsom Street Fair and later Pride Parades.
Early ads began in 1979 in New Orleans' Impact magazine and later in the The Blade in Washington DC. National ads began in 1994, including an extension of the mainstream "Life is Good" campaign and this tongue-in-cheek series of paper dolls.Miller Brewing Co., along with Anheuser-Busch, have the distinction of being among the few companies that advertises in gay media and also have a mainstream media commercial with a gay theme.
Beer companies are well represented in The Commercial Closet, largely due to an effort in the mid-1990s to pull away from the industry's longterm sexist advertising themes that objectified women. Such commercials were summed up by the Swedish Bikini Team ads from Stroh Brewing Co. for Old Milwaukee. Looking for new material to mine, brewers began extensively playing with gay and transgender themes in their advertising. However, because beer drinkers are stereotypically macho, the tone of many of the ads were more negative." - in http://www.adrespect.org/
AdRespect promotes advertising that respects diversity, gender identity/expression, and sexual orientation for a more accepting society and better business results
There are three paper doll guys with different outfits for different occasion: beach, camping or disco.
La disco a besoin de vous! :)
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| It's Miller Time ad's with paper dolls, 1997 |
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| It's Miller Time ad's with paper dolls, 1997 |
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| It's Miller Time ad's with paper dolls,1997 |
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